Being a sporting venue The Ricoh Arena demanded a sporting theme for the artwork creation and design. EC’s design team followed a route that took them to the geometry of sport and the associated shapes and linear movements.
EC and Aedas collaborated on designing the public areas using historic Coventry newsprint and adverts to build up an abstract map of the city.
The café/bakery received contrasting content taken from the historic heavy industry of Coventry. Original photographic material was carefully curated to put together a range of suspended panel art in black and white.