Elegant Clutter has built on a longstanding relationship with Mitchells and Butlers with the newly developed Harvester artwork package.
The scheme was designed over a period of several months in consultation with the designers. It has been instrumental in helping Harvester to signal an updated personality whilst also appealing to the same broad range of clients that has made it such a successful UK brand.
EC took a fine art approach to generate the building blocks of the scheme. Many of the digital artworks and artwork brand standard pieces started as original paintings and sketched pieces, which brings a unique signature to the brand.
The art and décor package calls upon EC’s broad manufacturing capabilities with a wide range of artwork types involved. These include digital murals, printed porcelain plates, routed screen dividers, framed prints, distressed signage, decorative light fittings and window films amongst others.
The roll out programme of Harvester is aggressive and Elegant Clutter can frequently be installing multiple projects in all 4 corners of the UK on the same day.